E-commerce and retail
Every extra step at checkout costs an order. LumoAuth gives shoppers a one-tap sign-in with a passkey, a magic link or a social account, converts guests into customers, links loyalty accounts across brands, and scores risky sign-ins without getting in the way.
Checkout friction and account takeover pull in opposite directions
Password-reset emails at checkout lose the sale. Weak sign-in loses the account to credential stuffing and stored cards to fraudsters.
How LumoAuth solves it
Guest to customer
Sign in with a magic link or a social account; create the passkey after the purchase. Docs
Loyalty across brands
Organizations per brand, account linking, one customer record. Docs
Fraud signals
Bot detection with CAPTCHA, breached-password checks, impossible travel, device fingerprinting and risk-based step-up. Docs
Staff and point of sale
Passkeys for store staff, groups per store, time-bound manager overrides. Docs
Marketing consent
Double opt-in, granular consent, a preference centre, GDPR and CCPA switches. Docs
Headless commerce
Standard OAuth with resource indicators for storefront, mobile app and partner APIs. Docs
Setting it up
Enable magic links and social sign-in
Add progressive profiling for the second visit
Start the Fraud Shield trial before peak season
Standards involved
Plain names on the left, the specification on the right. The full map is in the standards reference.
- Sign-in
- OpenID Connect, OAuth 2.1
- Passkeys
- WebAuthn
- Privacy
- GDPR, CCPA consent
Which plan you need
Sign-in methods, consent and basic attack protection are on every plan. Fraud Shield is an add-on on any plan. Progressive profiling and analytics sync start on Pro.
Documentation
Questions
Can I send sign-in events to my analytics tool?
Ship passwordless sign-in this week. Put guardrails on your agents today.
The Developer plan is free for 10,000 monthly users and ten agents, with no card. Everything speaks open standards, so moving in or out is a config change.